It’s the perfect addition for Clicktech, as we continue our mission to make digital marketing accessible and more cost-effective for all businesses, regardless of size.

By adding genuinely useful, cost and time-saving tools such as EDEE,  we hope to create a meaningful economic impact by helping millions of businesses to succeed online.

So why is EDEE such an exciting addition for us (and you)?

Simply because it solves a potentially costly PPC budgeting problem faced by many digital marketers. Specifically, mistakes and oversights with your budgeting that can easily result in an overspend nightmare. 

EDEE solves this by automating your budget pacing reporting, helping you avoid underspends and overspends by pausing your campaigns for you (or reducing your daily spends) once your budget is hit.

It’s also packed with other features, including custom budget cycles, rollover tracking, and performance targets.

EDEE has been designed to ensure your complete PPC budgeting peace of mind 24/7, regardless of how big your spend becomes.

• Save hours every week so your team can focus on optimisations.
• Reduce manual errors by automating budget pacing and flagging any issues.
• Avoid overspending on client budgets (i.e. avoid a difficult conversation, financial loss by having to cover overspend from agency fees etc.) 
• Avoid underspending which leaves leads and/or sales on the table for your clients.

The long list of valuable features includes:

• Connects with Google Ads, Microsoft Ads and Facebook Ads
• Avoid under and overspends with automated budget pacing reporting
• Create custom budget cycles
• Automatically pause campaigns or reduce their spend if budgets are hit
• Keep track of your KPIs
• Set conversions, CPA and/or ROAS targets for your budgets
• Create multiple budgets for each advertising account

And much, much more. 

We’re also proud to say that EDEE is already gathering positive feedback and reviews. Here’s what a happy PPC Specialist had to say about its time-saving, stress-relieving features:

“EDEE is by far the best tool I’ve used for budget management. Checking budget pacing is extremely quick and easy, and I love the features to avoid overspend (reducing spend or pausing campaigns when we are reaching the budget limits). Checking budgets for all my accounts and campaigns now takes maybe 5 minutes (no more creating complex dashboards or hopping from platform to platform), the stress about potentially missing something budget-wise is pretty much gone, and knowing that there’s an automated system to hit pause, if needed, in case we reach the budgets early, allows me to sleep better at night.” 

Taru K. PPC Specialist
To celebrate EDEE joining the ClickTech brand we are offering a 30-day free trial (No card information needed). Try it for yourself today to see how EDEE can become your powerful PPC safety net.

Book your live demo here.

This month we have a couple of huge industry news stories, along with 3 super useful blog posts, with the aim as always, to boost your digital marketing results.  

Industry News

1: The fastest-growing social media platform in history

Since it launched on July 5 with five million sign-ups in the first hour and a total of 100 million after 5 days, Threads has become the fastest-growing social media platform in history.

In case you aren’t aware, Threads is Mark Zuckerberg’s brand-new social networking app. It’s available for iOS or Android and is closely integrated with Instagram.

It’s big news for marketers, as many have been avoiding Twitter after Elon Musk’s takeover last year, leading to a 59% drop in ad spend in the US. Users can post updates, images, videos, share text and interact with other users’ posts via likes, reposts, and replies. And yes, it is like Twitter in a number of aspects. 

However,  Zuckerberg has stressed that “kindness” and being “friendly” are the main differences.

Click here to read more detailed info on this new social media titan.

2: X marks the spot for the newly rebranded Twitter

Elon Musk is finally rebranding Twitter to X.com, to prove once and for all that it is now a completely different social network since he purchased it last year. 

Musk loves the letter “X”, a fact proven by it playing a part in just about everything Musk has been involved with over the last few decades. 

For instance, the original name for Paypal was X.com, SpaceX obviously uses it and it’s used in the name of his Tesla SUV. It’s also seen in X.Ai and X Æ A-12 the name of his child.

And now, Musk wants to turn Twitter into “X, the everything app.” 

Click here to read all the juicy details on this X-citing story.

Adzooma Blog Updates

5 Emerging Digital Marketing Trends & Technologies

With so much new tech emerging, mainly in the AI space, you really need to ensure you keep up with your competitors, or you’ll more than likely get left in the AI dust.

The thing is, this technology is genuinely game-changing, as it has the ability to level up, speed up and cost-cut your digital marketing.

In his latest post, Ash Winder gives the low down on 5 trends & emerging technologies in digital marketing, which are:

1. Artificial Intelligence (AI) and Machine Learning
2. Voice Search and Smart Speakers
3. Influencer Marketing and User-Generated Content
4. Augmented Reality (AR) and Virtual Reality (VR)
5. Data Privacy and Personalisation

It’s certainly a fascinating read, so click here right now to read it.

A Guide to Marketing Automation: The Key to Smarter Business Growth

Right now AI is the hottest topic in digital marketing. And with good reason. The tech is advancing so quickly, there seems to be exciting new applications on a daily basis. 

Automation is part of the AI story and in Aaron Crewe’s blog post, he shares his Top Tips for getting started with marketing automation. Not only that, but he also covers 4 reasons you need to understand the role of AI in digital marketing.

Another interesting post, so click here to read it.

7 Steps To A Powerful Onsite SEO Strategy

We all understand the importance of tip-top website SEO if we want all that free visitor to attract love from the search engines.

So why not learn how to optimise your website for SEO with our top 7 tips straight from one of our experts here at Adzooma.

In this post, Daisy Lewis explains the importance of implementing a robust onsite SEO strategy, if you want to improve your search engine webpage rankings.

Looking to drive up your free traffic levels? Click here to read it.

Keep your eyes peeled for next month’s update post. Which will obviously be full of informational gold as usual. If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

Any one of the following perfectly formed posts could make a huge difference to your digital marketing results, so without further ado, let’s get started shall we?

1: Top 5 tips for using SEO on WordPress websites 

WordPress is one of the world’s most popular content management systems and it’s an amazingly useful resource. The thing is, if you’re using it ‘out of the box’ and not setting everything up properly, you could be losing out on its valuable SEO visitor attraction power! 

In this blog post, Daisy Lewis shares her top 5 tips for using SEO on WordPress websites, including keyword research, on-page optimisation, site structure, and technical SEO considerations like site speed and mobile responsiveness.

Follow along and enjoy the rewards of higher search rankings and increased traffic for your WordPress blog.

2. How Can Digital PR Boost Your Marketing Strategy?

Having a good grasp of digital PR fundamentals and how it synergises with your marketing efforts can offer a competitive edge online.  

Whether you’re just starting out or you’re already established, digital PR has become an indispensable asset if you’re seeking to enhance your brand visibility, build credibility, and engage with your target audience on a whole new level.

Discover how digital PR can help boost your businesses in Daisy Lewis’s latest post, covering the transformative power of digital PR and its pivotal role in boosting your marketing strategy.  Take a dive into the key benefits, strategies, and best practices that will propel your brand to new heights in the digital realm. 

3. Will AI Replace Human Copywriters?

What does the rapidly increasing popularity of AI copywriting tools mean for their human copywriting counterparts? 

With the rise of artificial intelligence (AI) creating headline news on what seems to be a daily basis, AI-powered copywriting tools are becoming increasingly popular. 

Platforms like Notion AI and ChatGPT led the way, with more copywriting specific AI tools such as Anyword and Copysmith soon following suit. 

But does this mean the end for human copywriters? Can artificial intelligence replace them? In this post from Ash Winder, he explores the advantages and limitations 

of AI copywriting and discusses the potential impact on copywriting roles.

4. Why Your PPC Traffic is Driving Few Conversions

PPC (pay-per-click) success can be tricky but you can make it easier to achieve when you box clever.

If you’re getting plenty of traffic from your PPC campaigns, but not seeing the conversions you were hoping for, it can be very frustrating.

If you’re a little fed up with spending time and money on lacklustre ad results don’t worry, you’re certainly not alone as many businesses struggle with this issue.

However, the good news is there are simple to action changes you can make to quickly turn things around. In Ash Winder’s post, he’ll explain 4 main reasons why your PPC strategy may not be working and obviously he’ll offer the tips you need to increase your PPC conversion rate.

We hope that’s been helpful for you. As always, to make the most of all this great info,  please make sure you have a proper read of the posts and action what you learn. 

Stay tuned for next month’s update post. We’ll have much more really useful, time saving and result boosting goodness for you!If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

Hopefully, you’ve been keeping up with the news and updates but if not don’t panic. This month we have 6 superbly informative posts all regarding GA4. Consider this your GA4 crash course to ensure you are ready to hit the ground running on July 1st.

1. Differences between Universal Analytics and G4

From 1 July 2023, Universal Analytics (AKA Google Analytics) will be replaced by GA4; Google’s updated Analytics package with an increased focus on data visualization and machine learning. 

Seasoned UA users will need to get stuck in with the new Analytics package before there’s no turning back. There are some key differences you should be aware of as you’re getting to grips with GA4.

In this post, we cover these differences and what they mean to users, including Web and App Friendly, Streamlined Measurement Methods and Metric Definitions.

Read it here

2. 3 Steps to Prepare for GA4 Migration

From 1st July 2023, Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. Whether you like it or not, GA4 is here to stay so you need to become as informed as possible, as quickly as possible.

Whilst historical data will be viewable for six further months, Universal Analytics and the data held within will cease to exist at the end of 2023, so it’s vital for website owners to embed GA4 within their business before it’s too late. 

In this post, you’ll discover the 3 steps you can take to prepare for the transition to GA4.

Check it out here

3. What You Need to Know about GA4

If you’ve already heard of GA4, this new update for analytics may have left you pondering questions, such as “Do I need to install this on my website?”.

If you would like to know the answer to this, or you haven’t even heard of GA4 yet, this post is essential reading right now. You’ll learn what GA4 is and also what makes Google Analytics version 4 different from the current analytics you have.

Read it today

4. Understanding GA4 And Its Impact On Your Business

As mentioned previously, Google announced Google Analytics 4 way back in October 2020. This latest version of their analytics platform has new features aimed at improving the effectiveness of marketing strategies and helping you to make better-informed decisions in a post-cookie tracking future. 

With GA4, you’ll have the opportunity to collect more flexible and detailed data to improve your business. And in this post we’ll explain exactly what GA4 is and what it means for your business.

Read the full article here

5. GA4 Tips and Features

Google Analytics shows us and our clients exactly what’s happening behind the scenes, along with what’s working and what isn’t.

And as Universal Analytics is being replaced with Google Analytics 4 permanently, it’s time to get you and your team up to speed with the new interface. By doing so, you’ll avoid any nasty surprises and supposed missing data when Universal Analytics becomes obsolete.

In this post, we’ll cover some of the main changes including insights provided by artificial intelligence,  deeper audience insights, tracking unique events and conversions, spotting data anomalies faster, and much more.

Find out more

6. Using BigQuery With Google Analytics 4

Unlike with Universal Analytics, with Google Analytics 4, BigQuery is available to use for free. BigQuery allows you to find new opportunities to analyze and utilize your data. 

This storing management system is designed to bring together a whole host of data from Google Analytics, Google Ads, Facebook Ads, your internal business, and much more! It’s also an easy way to integrate and store multiple kinds of data. 

However, all of this data can seem overwhelming if you’re not sure where to start. So in this post you’ll learn exactly how to track your business’s data using big query 4.

Read it here

Hopefully, you’ve found this month’s knowledge dump useful, as GA4 is going to be a big deal for all online businesses. Read the posts here and you’ll be one of the more informed and ready-to-roll businesses.

Stay tuned for next month’s update email, as we guarantee it’s not to be missed.

Unsurprising really when you consider the jaw-dropping power of this new technology. It’s changing countless aspects of the online world, with no sign of slowing down in the near future.

With this in mind, our first 2 posts for this April round-up are ChatGPT related, as we’re sure you love keeping up to date with this incredible phenomenon.

Then we have some other really useful posts to help with your content, budget, Microsoft Ads myths and why keywords are no longer the King of Paid Search.

So let’s get the ball rolling with the question on everyone’s lips . . . 

1. What Does ChatGPT Mean for Advertisers?

ChatGPT seems to have taken over the world and it’s not surprising that many businesses are asking the question ‘How is ChatGPT going to affect my advertising?’

It really is a legitimate question, as the new AI tech is obviously working its way into online marketing big time. But how close is it to affecting the way you actually advertise online? 

In this post Niki Grant answers your burning ChatGPT questions including what it is and how it’s changing Microsoft Bing along with the really important stuff such as do you need to change your marketing strategy or paid search campaigns because of ChatGPT and what you can actually do to prepare for the future.

Read it here.

2. Beginner Tips for Writing Ad Copy With ChatGPT

As an advertiser, one thing you need to be aware of is ChatGPT’s incredible ability to write ad copy. Some people are naturals when it comes to the art of persuasion but if you’re not, here’s the good news. ChatGPT is great at it!

If writing your ads feels like a chore and something you try to put off or farm out, maybe you’ll feel differently when you learn how to use ChatGPT to churn out high-converting copy for you in just a few minutes.

In Ryan Mahoney’s useful post, he covers the important topics related to using ChatGPT to write ad copy including understanding your audience with ChatGPT, using generative AI for ad copy creation, analyzing customer conversations to improve ad copy, and overcoming limitations of Generative AI for ad copy creation. 

Check it out here.

3. Types of Content to Include in your Marketing Plan 

Creating fresh content is important to your business for several reasons. First and foremost, people are more likely to visit your site on a regular basis if you have regular new content.

Search engines also love sites that are updated frequently with new information, which can help improve your site’s rankings in search results. 

And fresh content can help establish you as an authority in your field, as when you consistently share valuable insights and information, people will start to see you as an expert in your industry. This can lead to increased trust and credibility, which can ultimately lead to more traffic and conversions on your site.

In this post, Daisy Lewis covers various content formats you can use in your marketing plan to help you reach a wider audience by catering to different preferences.

Read it today.

4. Small Business Advertising: Where to Spend Your Budget

Running a business can be overwhelming, with countless factors to consider, but staying ahead of the game requires strategic planning. 

And to elevate your small business to new heights, a winning marketing plan is essential.

If you’re unsure where to begin with marketing, don’t worry. Expert tips are available to help you choose the best online advertising channels for your business, 

from content marketing to pay-per-click. Keep reading to learn more.

In this post Ash Winder covers all the important aspects of this important subject including how to choose the right digital marketing channels for your business, defining your goals, analysing your competitors and even advice on setting your marketing budget.

Read it here.

5. Mythbusting Microsoft Ads

Are you missing out on the power of Microsoft Ads? Many businesses seem to gravitate to Google Ads and don’t even consider Microsoft Ads. But why is this? 

Well, in our experience it’s mainly the result of misinformation. A bunch of ‘stuck in the past’ myths that could be keeping you from a huge new audience from this extremely cost-effective ad platform.

In this short post Niki Grant expertly debunks the 3 most prevalent Microsoft Ads myths . . . ‘No one uses Bing’, ‘Bing users are older so it’s not great for reaching younger audiences and of course ‘Bing is missing functionality that exists in other engines’.

Don’t miss it, by reading it here.

6. What has Usurped Keywords as the King of Paid Search?

Since the dawn of online ads, keywords have ruled the roost. However, thanks to automation, you no longer have to spend hour after hour hunting for new keywords in an attempt to capture more of your market.

Automation makes all your ad creation and management tasks much quicker but can leave those of us who enjoy a certain amount of control a little concerned and somewhat redundant. 

Don’t worry though, as in this post, Niki Grant explains three focus areas for your campaigns to help to steer performance in the age of automation: Audience, Campaign Structure, and Data.

Find out more now.

__________________________________________________________________

Thanks for reading, we hope you have found these articles useful.

Yes, we admit we get excited about our Performance Report, as it’s one of our most popular features. And that’s more than likely because the updates we implement are suggested by our test cohorts of PPC specialists. 

This means it’s evolved into a really useful and valuable resource, with more accurate reporting and a growing list of easy-to-implement recommendations.

This year, it’s been our focus to further improve the interface and user experience, to make it easier to understand at a glance, and more importantly, to reduce the time it takes to action the recommendations.

Read on to see what improvements we’ve made:

1. Recommendations are now linked to Opportunities

Previously, we suggested recommendations on how to improve your account but didn’t offer a shortcut for you to action it easily. You had to go off and do it all yourself.

Now, when you are presented with a recommendation, such as “Utilise Sitelinks Extension”, you can simply click ‘Apply Opportunity’. This will send you immediately to that specific opportunity under the Opportunities tab, where you can read the details before applying it to your campaign.  

This upgraded functionality means that you can apply recommendations in fewer clicks, to make improvements to your campaigns much faster.

2. Improved Report Accuracy

Hundreds of small factors all lead to how your Performance Report is calculated and what your end score will be. This means even small changes in extensions or large changes like pausing and unpausing campaigns can have a significant impact on how you could improve and the suggestions we present to you.

To ensure the score is as accurate as possible we take a snapshot of your account at the start of the week and base our analysis of this state, if you make changes after this point they won’t immediately affect your score until the report is run again the following week. You will find however the report recognizes these updates though and will usually display a message to say it’s detected score changes incoming.

3. New Filter Options

Campaign decisions are not often based on a single data point. Whether your aim is to improve your campaign performance, better your account structure or check to see if you’ve had any disapproved ads, you can use the filters on the performance report to narrow down the recommendations to surface the most relevant results.

We’ve added more filters to the report to make finding relevant recommendations even easier, here’s a run down of what each filter shows:

• Account Structure: A well-structured account will result in your ads being triggered to your relevant audience, higher quality scores (meaning lower costs and better results), and helps keep you organized so you can optimize more effectively. If your account is a mess then it’s likely your results will suffer too. 
• Best Practice: Google and Microsoft dominate the search engine market share and if you want to create ads that make a serious impact by maximizing every penny, there are lots of easy-to-implement best practices you can setup.
• Creative: Throwing together some copy for an ad and hoping customers will find you with minimal effort is likely going to result in poor traffic and wasted budget. Instead, use the creative filter to easily identify ways you can make your campaigns more effective at driving clicks and results.
• Disapproval: Ads are disapproved because they don’t comply with one or more of Google or Microsoft’s advertising policies. Although frustrating they are not uncommon, as ads go through an automated review process, which doesn’t think through context like a person would. The good news is that many ad disapprovals are quick to fix so you can get them running again ASAP!
• Performance: A crucial part of managing a successful PPC campaign is to consistently monitor and analyze the performance of your ads so that you can react and optimize. No matter the size of your business, a thorough analysis of your performance and recommendations on where to make improvements can boost your marketing efforts. 
• Reach: There are certain strategies that you can use to maximize your reach with Google Ads, which will lead to an increase in the number of people who click on your ads and convert, making them more effective. 
• Tracking & Measurement: Setting up tracking to effectively measure your online sales, app downloads/installs, newsletter subscribers etc is an important starting point. Beyond that, you can then start to think about calculating conversion value or enabling enhanced conversions in order to understand and optimize your campaigns to their fullest potential.

4. Recommendations based on Impact

To ensure you get even better results, we’ve enhanced our Impact mechanic for grading the recommendations highlighted in the report.

Impact helps you determine how important a recommendation is in comparison to the other recommendations. So it’s now as simple as the bigger something’s impact score is, the more important it is. 

You can identify the significance of recommendations by looking out for the following icons:

• High Impact recommendations are the things that need your attention the most. They are either change that will have the largest, most lasting impact on your performance and optimization or they are issues prevalent across large areas of your account. As you resolve recommendations you may find they drop in priority.

• Mid Impact are next on your list for improvements after the High Impact recommendations. They are fixes that will give you a boost to performance or issues affecting a moderate area of your account. Try and tidy them up for better account optimization and improved performance.

• Low Impact means you’re generally doing well in these areas but there’s a little room for improvement! You may find you’ve got the odd ad group or campaign not following best practices or some minor configuration we believe can be improved. Remember that your individual circumstance may prevent you from scoring exactly 100%.

• Completed, if you see a green tick that means you’ve 100% covered this recommendation! We haven’t got any more advice in this area but ensure to check back and ensure you’re staying at 100% where possible. 

Try it for yourself

Now you can see all the work we’ve put into our Performance Report, it’s time for you to get improved results out of it!

Try our new performance report for free today and see the difference it can make to your advertising campaigns.

If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

As usual, we’ve worked hard to bring you more really useful and valuable improvements. And as we don’t want you to miss out on what’s new, here’s our summary to bring you up to speed for this month.

1. Enable Audience Network 

The Microsoft Audience Network includes sites such as MSN, Microsoft Outlook and Microsoft Edge. It is beneficial for advertisers as adverts are more naturally integrated into a page, such as being placed within an article, meaning you get higher quality traffic as well expanded reach all whilst maintaining your targeting settings. 

If you have a campaign that has had over 1000 impressions in the last 30 days and the Enable Audience Network setting is currently disabled, Adzooma will suggest this opportunity. You can simply click to apply it and you will then be opted into the Audience Network. 

2. Add Conversion Value

A conversion value is a numerical value that you assign to specific conversions in order to represent their impact to your business. The term “conversion” can mean a variety of things to different businesses, which is why you can track countless actions on Microsoft Ads that visitors take on your site. 

When you have multiple layers of a marketing funnel, every conversion isn’t created equally. For example, an app install may have a higher impact on your business goals than a newsletter download, therefore should be recognized differently within your campaigns. The way to do this is by adding conversion value to your campaigns.

For each campaign that has at least 1 conversion in the last 30 days, Adzooma will alert you and provide info on how to set up conversion values. Having this extra layer of visibility means you can identify, ad groups, keywords and campaigns that show a high or low return on investment so that you have the clarity to make decisions based on real data on how to optimize your campaigns.

3. Raise Your Budgets

Setting an average daily budget is a great way to keep control of the amount you spend for each ad campaign per day, as you can specify how much you’re comfortable spending each day. 

This however, can mean your campaigns are limited by their average daily budgets, preventing your ads from showing as often as they could, thereby missing out on new customers on your busiest days.

This Opportunity will make a suggestion on what you should change your daily budget to so that you receive more conversions and clicks in order to get the best returns from your campaigns.

4. Resolve Conflicting Negative Keywords

Negative keywords are essential for use in campaigns as they prevent irrelevant impressions by making sure your ads are only shown to those who are interested in your products or services. Negative keywords can however inadvertently block your target keywords, which can harm your campaign.

For example, if you are selling watches and your targeted keyword is “men’s silver watches”, however, on your negative keyword list you have “silver” set up as a broad match negative keyword, that will block your target keywords. 

This is a typical example of a negative keyword conflict that Adzooma can help you resolve. Adzooma will identify all of these conflicts and suggest which keywords to pause. This will ensure your negatives are doing their job correctly and should mean you have a better impression share and quality score.

____________________________

Ok, so that’s everything for this month but as we never stop trying to make Adzooma work even harder for you, we’ll see you as usual next month with even more developments.

If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

1. Enable Conversion Tracking 

Conversion tracking shows you what happens after a customer clicks your ad, such as purchasing a product, downloading a form, signing up to your newsletter etc. This opportunity will be suggested if you have no conversions set-up or if any active conversion goal has had zero results for the last 30 days.

Although Adzooma can’t set up tracking for you, this opportunity acts as a great reminder to check which ad campaigns, ad groups, ads and keywords are driving conversions, to really help to improve performance.

2. Add Structured Snippets 

Structured Snippets are free ad extensions that allow you to add extra information about your products or services. This helps you to grab more real estate and push your competitors further down the page.

If a specific campaign isn’t making use of structured snippets this opportunity will suggest that it does and you will be able to create a new structured snippet which will then be applied to the campaign.

3. Too Many Keywords 

There’s no magic number for how many keywords you should have in your ad groups. However, for better control over your keywords, higher click-through rates and an improved quality score, we recommend that ad groups never have more than 50 keywords. This opportunity shows you which ad groups have too many keywords so you can easily find them and review.

4. Add Negative Keywords 

A negative keyword is a specific word or phrase that helps to prevent your ad from being displayed to customers who are unlikely to click on it. By focusing on keywords that matter to your customers you’ll see more targeted clicks and increased ROI. This opportunity will show for campaigns that have no negative keywords set and will offer a list to help get you started.

Make the most of the New Year for setting new goals or targets and we’ll see you next month with more useful updates.

If you have questions about any of the new opportunities, contact us at help@adzooma.com and we’ll get you the answers you need.

Most importantly you also get simple actionable instructions, showing you exactly how to improve your results. You don’t need to be a PPC expert as our report makes everything point and click simple.

Over the past few months we’ve worked hard to improve many aspects of the report,  with a key focus on the interface and user experience. We really do listen to our customers and regularly update the report based on their feedback. 

So we’re excited to tell you all about our 10 latest updates and how they can drastically reduce the time and effort it takes to improve your PPC campaign results.

_______________________________

10 Performance Report updates for even better results, faster.

1. Updated Interface 

If you are familiar with our performance report you’ll immediately notice the updated layout and visuals that make it easier to use and simpler to understand. At a glance, you’ll be able to identify your score and the recommendations you should action first to have the most impact on your account.  

2. Improved Usability

The upgraded functionality means that you can seamlessly apply recommendations that suggest an Opportunity. For example, if your recommendation is to Add Negative Keywords, by clicking Apply Opportunity you will be linked straight to the Adzooma Opportunities page where you can review the opportunity and apply it in a couple of clicks.  

3. Account Score

The account score for each of your accounts is calculated by analyzing and breaking down your entire account. As we introduce new opportunities into the performance report, you can use the ‘re-run’ button to update your score based on your current data. This means you’ll see how your score has improved by using the recommendations that Adzooma has suggested.

4. Top 5 recommendations 

Under your account score you’ll see the top 5 recommendations the report has highlighted as being the most impactful on your account. This shows you exactly what to act on first in order to boost your score and improve your campaigns. 

5. Filter recommendations by category 

Outside of your top 5, you will have more recommendations that are grouped into categories such as best practice and performance so you can easily see where the recommendations will have the most impact.

6. ‘How to solve’ text 

For each recommendation, we’ve included ‘how to solve’ text so you know exactly what to do next in order to improve your score, such as applying an opportunity. This is incredibly valuable as it means you can confidently make positive changes without any expertise.

7. Recommendation progress dial 

Against each recommendation you’ll see a progress dial, which shows how much work the recommendation requires to complete.

8. Impact icons 

The progress dial works hand in hand with the impact icons which are also shown against your recommendations, so that you can understand how much each one will help contribute to improving your score. By combining these you are able to identify ‘quick wins’ on recommendations that can improve your account in a minimal amount of time, against those that might take slightly longer. The impact icons are stacked in order of importance so that you can see which will#l have the biggest impact on your account. 

9. Learn more guide 

We’ve included a helpful ‘learn more’ guide which covers the in’s and outs of the report so you can easily recap exactly how the Performance Report works, understand the scoring, recommendation process, and what the impact icons mean.

10. Report download button 

You are now able to download the report for both your Google and Microsoft accounts so that you can share a full list of the recommendations and how to solve text with your clients or team. 

Get your Free Performance Report today

The Adzooma Performance report is completely free to use. Simply create an account (or login to your current account) and connect your advertising accounts to get your score and start improving your ad ad campaigns today.

Responsive Search Ads (RSAs) will be the default and only ad type when you want to create a new Search campaign, but don’t worry, although this may seem like a lot of admin work RSAs have lots of great benefits that often perform better than existing ETAs.

With the change not until 1st July, there is still plenty of time to prepare your campaigns. In this article, we’ll explain the difference between both ad formats and share with you our top 3 tips for creating effective RSAs.

1. Differences between ETAs and RSAs
2. How will RSAs benefit your business?
3. 3 Tips For Effective Responsive Search Ads

Differences between ETAs and RSAs

How will RSAs benefit your business?

If you are a business running Google and Microsoft paid campaigns, then you will definitely benefit from Responsive Search Ads (RSAs). RSAs allow you to write up to 15 headlines and 4 descriptions which Google and Microsoft will automatically combine using machine learning, to create the ad someone sees when they’re searching for the keywords you are bidding on. The winning combination is the one that results in the best click-through rate and highest conversion rate for the ad.

As a business, being able to utilize the AI capabilities of Google and Microsoft has many benefits:

• Saves you time and money – You no longer need to create multiple ads to test which combinations work best. Simply create one RSA and input your headlines and descriptions and Google and Microsoft can do the testing for you. This saves you time and money that could otherwise be wasted on poorly performing ads. 
• Increases the relevance of your ads – The reason that RSA’s tend to perform better than ETAs is that they have more headline and description combinations therefore, they can adapt to a user search query more accurately so that the ad is more relevant to their needs. This results in increased click-through rates and conversions for your ads.
• Reach a wider audience – With 15 headlines and 4 descriptions, you have many more options to include keywords in your ad copy so that you enter more auctions and reach audiences with relevant search queries.

The great thing about responsive search ads is that Google and Microsoft are doing the heavy lifting by testing your ad variations for you. Using AI they can deliver the most effective content to the users who are searching for relevant terms. This in turn will save you time, money and give you lots of data where you can identify what’s working to help you set up future campaigns.  

3 Tips For Effective Responsive Search Ads

1. Start testing RSA’s in your Ad groups

If you haven’t already, start working through your ad groups and create one RSA per group. Select one of your non-brand ad groups with more than 50 impressions per day as they will yield the best performance. You are best choosing an ad group that has at least one Expanded Text Ad (ETA) as this will help you compare stats against your RSA. Remember you only need one RSA with multiple headlines and descriptions for Google and Microsoft to start testing the different combinations. Preparing your ad groups now will allow you to become familiar with how RSAs are set up and will make the future transition easier. You can easily set up your RSA’s in Adzooma which will also measure the strength of your ads making it easy for you to improve their effectiveness.

2. Use the pinning tool to give you more control

When building your campaigns in Google or Microsoft, you can use their ‘pinning’ feature that allows you to select the order of your headlines and descriptions by ‘pinning’ them in the first, second, or third position. To do this, select the pin icon to the right of the text field and it will prevent other headlines from being used in that spot. We recommend not overusing this feature so you don’t inhibit Google or Microsoft’s machine learning abilities, however, it’s great to use if you; have a limited-time-only offer, if you want to include your brand in your headline or if you have a certain regulatory copy that must be in your ad.

3. Write varied Headline and Descriptions 

Now that you have 15 headline spots to fill out, you might find yourself thinking, “how many ways can I say ‘Buy These Shoes’”. But RSA’s aren’t about re-wording the same message, they are a way to add depth and information such as your branding, benefits, and key features. As we said in point 1, start small and add 1 RSA to each of your ad groups, that way you won’t feel overwhelmed writing lots of ad copy. Make sure you provide a good variety of headlines and descriptions that incorporate your keywords and cover different aspects of your business so that your ads are not repetitive.

What to do next?

Although you might be comfortable with the familiarity and control that comes from Expanded Text Ads, Responsive Search Ads are a great way to target relevant customers and improve your conversion rates and they need to be embraced! 

By utilizing Google and Microsoft’s machine learning software, you can save time on testing and retesting different ads, meaning you can focus on growing your business.
Adzooma makes building RSA’s easy. Simply sign-up today to use our RSA campaign builder to get you started. Not only this, but you’ll get free access to many of our PPC optimization tools that will help you manage and improve your advertising campaigns.