• 97% of people learn more about a local company online than anywhere else.
• 76% of local searches result in a visit within 24 hours.
• 64% of consumers have used Google My Business to find contact details for a local business.

Helping to support our users grow their online visibility and drive revenue through online advertising is our main focus here at Adzooma. That’s why we are excited to announce the rollout of two new features within the Adzooma platform. Listings and Review Management 

Listings 

‘Listings’ is a new feature that allows you to quickly and easily update, publish and manage your business information across 50+ online platforms such as Google, Uber, Facebook, and more. Watch this demo to see how easy Listings is to setup:

This new feature scans these online platforms and identifies if your business information is correct, missing, or incomplete.  Once Listings has identified any inaccurate or missing information, you can simply update and publish the correct information about your business with a click of a button across all of these platforms.

Listings will continuously and automatically push your business information to all platforms, every month, to ensure that your business information is seen as verified and current, which helps with organic search rankings. 

By managing all of your online listings in one place, you’ll not only save valuable time, but you’ll also ensure that your business information is constantly kept up to date. Whether it’s changing your opening hours, address, adding new photos, or delivery options, our new Listings feature allows you to update your business information quickly and easily, all directly within the Adzooma platform.

Get better business results with Listings from Adzooma:

Higher organic search rankings: Updated and published details will help in verifying your location and will automatically rank your business higher within search queries.

Greater visibility for your business online: A higher ranking will increase visibility, clicks, and traffic, both online and through the door. Listings will also empower you with insights to know where your visitors are coming from.

More revenue opportunities: Complete and consistent information across the digital ecosystem will automatically lead to more calls, website traffic, and in-store footfall.

To start using Listings today: 
1. Login or create an Adzooma account
2. Within the main Navigation, select ‘Visibility
3. Click on ‘Listings’ to get started 

Listings from Adzooma is an advanced feature within our Plus package. Read more about the benefits and features included in Adzooma Plus here. 

Reviews

Our new Reviews feature within Adzooma gives you the ability to collect and manage new customer reviews across multiple platforms, all in one place. You can view all of your business reviews in one easy-to-use dashboard, removing the need to log in to multiple platforms. You can also respond, compare and monitor reviews across multiple platforms including Google, Facebook, and Tripadvisor, all in one platform.

More reviews mean more customer confidence. Use our intuitive interface to request customer reviews via text, email, or QR code and you’ll quickly be on your way to new 5-star reviews. You can even connect your CRM or POS to automatically request reviews from all your customers. Getting new reviews has never been easier.

Gain more customers with Reviews from Adzooma:

Build your business’s trustworthiness: Reviews help you build trust and credibility. If customers are leaving top reviews, others will have more confidence in purchasing from your business.  

Gain Valuable Market Research: Reviews are a great way to gather insight into how your customers are perceiving your business, good or bad. It’s an opportunity to enhance your service offering or bolster up your customer support. 

Increase your revenue: Reviews provide a great source of social proof which can drive revenue as consumers are more likely to make a purchase if others around us – even total strangers – also believe it’s a good decision. 

To start using Reviews today: 
1. Login or create an Adzooma account
2. Within the main Navigation, select ‘Visibility
3. Click on ‘Reviews’ to get started 

Reviews from Adzooma is an advanced feature within our Plus package. Read more about the benefits and features included in Adzooma Plus here. 

Reference sources:

https://blog.hubspot.com/marketing/local-seo-stats
https://www.chatmeter.com/blog/50-local-seo-stats-every-marketer-should-know-2018/
https://blog.publer.io/20-google-my-business-stats-that-matter-in-2021/

This news isn’t surprising.

Responsive Search Ads (RSA) have been the only obvious ad type in new ad accounts for the past few quarters. They tend to get the lionshare of impressions when they’re in an ad group, and perform well if crafted well. 

Rather than give into panic (which is an understandable response when the ad networks announce any major changes), consider these action items:

• Audit your current ETAs for winning creative.
• Honor RSA Rules of Engagement

It’s important to communicate to any stakeholders this change and the impact it will have on creative control. Brands with extremely rigid content criteria will need to be ok with cohorts of approved content, as opposed to individually approved ads

Audit Your Current ETAs for Winning Creative

Advertisers have correctly gotten into the habit of including one RSA and two ETAs per ad group. This combo works because the ETAs are able to teach the RSA what combinations work and which do not. 

Now that there’s an expiration date on that strategy, we’ll want to audit our current ETAs, and distill:

• Which calls to action (CTAs) work best?
• Does your brand lend itself better to the CTA being in headline 1 or 2?
• Does mandatory content perform well or should it be relegated to headline three where it won’t serve as often?
• Should you be title-casing your descriptions or just your headlines?
• Are your headlines/descriptions engaging or callout copy?

This is the best time to test creative assumptions and conduct a really thoughtful audit of existing creative. 

Honor RSA Rules of Engagement 

The biggest complaint against RSAs is the lack of control and data. We’re at the mercy of the algorithm learning which CTAs go well with which engaging statements.

Thankfully we’re able to pin content to a specific spot to ensure quality control. 

When creative was left entirely to humans, quality control was subject to human error:

With RSAs, advertisers are asked to supply a minimum of five headlines and four descriptions, ensuring our ads will always have enough assets for all possible placements. 

By using pins, you can ensure CTAs always serve in position two (or one). You’ll also be able to simulate an ETA if you desire (risking poor ad quality and limiting impressions).

While we can’t see all the metrics associated with an individual asset, getting a sense for how many impressions an individual item has can at least give you a sense of how often it’s being shown. 

Takeaways

Yes, change is scary – however if you get used to the ad format and take proper steps to pin, creative quality should not suffer. 

Using Adzooma, you can get alerts for ads that might be underperforming and/or begin adding RSAs into your campaigns. Our tool is always free, and can help you navigate this change. Claim your account here.

If you’re managing both Google and Microsoft campaigns, you’ll know the headache of optimizing one and then painstakingly having to replicate your work over to the other account. 

And if you’re just using Google, you’re missing out on new audiences, improved results, and a better reach because you just don’t have the time to set up and manage both accounts. Until now. 

Thanks to AdSync by Adzooma, you can reach new audiences while saving time. 

This brand new feature imports your Google Ads campaigns into Microsoft Ads – and keeps them updated. Any improvements to your campaigns, including adding new keywords, adjusting for better ad copy, etc, will be automatically copied over to the same campaigns on Microsoft. That’s two advertising accounts managed at once. 

And if you’re new to Microsoft, we’ll also give you $125 free ad spend to get started. 

Same campaigns, different advertising accounts 

Our new AdSync feature allows you to import your campaigns into Microsoft advertising in a few easy steps. With it, you can: 

• Import every campaign in your account, or just select your best ones. 
• Adjust bids and budgets, allowing you to reduce or increase your budget for Microsoft. 
• Edit the status of your campaigns, so you can pause them until you’ve done the final checks. 

Optimizations automatically synced to Microsoft 

Two birds, one stone. With AdSync, every change you make to your Google campaigns is copied over to Microsoft. 

Whatever optimizations, new keywords, ad copy or alterations you make, we’ll copy them. And don’t worry – if you’ve altered your bid or budget for Microsoft we’ll keep this up to date as well. 

If you’re spending £500 on a Google campaign and set up a decrease in budget of 10%, your Microsoft campaign will be £450. If you update your Google budget to £1000, we’ll change your Microsoft one to £900, making sure you always spend 10% less. 

Every change is covered in AdSync, so you can manage two campaigns at once. 

Why sync your campaigns to Microsoft?

Microsoft Advertising may not have the biggest share of the global search market. But like most underdogs, it shouldn’t be overlooked. 

Ignoring Microsoft is like owning a gas station and not offering diesel because you already sell petrol. 

Put plainly, Microsoft reaches 63 million users that Google doesn’t, giving you access to a whole new audience that would have just been forgotten about. What’s more, because there’s less competition, you’ll also get cheaper clicks, giving you a better return on your investment. 

And in case you think that’s too good to be true, we ran these tests on our own campaigns. Overall, we found that: 

• Cost Per Click on Google was an average of £5.15 compared to Microsoft’s £1.17.
• Comparing 44 randomly selected keywords, the average CPC for Google is £11.76 while Microsoft is £2.06.

With AdSync by Adzooma, you get access to these amazing results and cost savings without having to manually manage your Microsoft campaigns. 

New to Microsoft? Get $125 free ad spend. 

We’re proud to offer all new customers $125 in extra advertising when you spend $25.

That’s $150 of advertising, for $25.

To claim your free spend, you just need to: 

1. Sign up to Microsoft using this link
2. Add $25 of credit to your account 

Once done, you’ll have $150 of spend to use on your first Microsoft campaigns. And with AdSync by Adzooma, you’ll be able to synchronize your Google campaigns over for hands-free campaign management. 

Turn on Adzooma Adsync today

Ready to double your advertising success? 

Just click on the AdSync banner from your accounts page. Then, just follow the 4 step instructions to get your Adsync setup and running. 

During this setup, you’ll select which campaigns you want to sync and any adjustments in your budget or bids. If you missed a campaign or want to link to more than one account, just follow the same process as many times as you need. There’s no limit. 

Once done, just sit back and manage your campaigns as normal. We’ll copy all the changes over and ensure your Microsoft campaigns are running as smoothly as your Google ones.

And remember, if you’re new to Microsoft Advertising, you can get $125 of free advertising spend by signing up today. 

With all the keyword research, copy creation and manually building out ad groups, you’re looking at 4 hours, or even longer. Well, not anymore. 

With Adzooma’s new feature, the Proposal Builder, the whole process will take seconds with their automatic campaign builder and onboarding tool. That’s a saving of half a day per client. 

Onboard new clients in seconds with the Proposal Builder

The Proposal Builder is Adzooma’s new feature that will change the way agencies and freelancers onboard clients and build campaigns. Instead of manually inputting and building all the elements yourself, our system will automatically build campaigns for you. 

• You provide us with a few client details, such as their name, website, location and industry. 
• We’ll instantly create ready to publish Google Search, Google Display or Microsoft Display campaigns. 

Your new campaign will include: 

• Call and Site Link Extensions, automatically pulled from your client’s website. 
• A professionally built campaign, with filled out ad groups, keywords, adverts and negative keywords. 
• Advert previews to see the finished result of your campaign. 

Want to add your personal touch? No problem. You can edit or add to any part of the campaign with a click of a button.  The whole process is so quick, you can create complete campaigns while on an introductory phone call. 

It’s everything you need to scale your business and make low-spend clients profitable. 

Include your own fees for accurate projections 

The Proposal Builder doesn’t just create new client campaigns. It also shows you the projected results for the campaign depending on the budget that you set. 

What’s better, you can also set your own fees as part of this calculator, including both fixed amounts and variable rates. You’ll see how many clicks and impressions your clients will get for their spend, with a breakdown of their advertising budget and fees. 

Advertising account creation for your newest clients 

If your client is ready to go, you can set the campaign live in a single click by hitting the ‘Publish’ button. 

If they don’t have an advertising account, you can make one inside of Adzooma – and their first campaign will already be live and waiting.

What’s more, you can also manage their account using Adzooma’s free advertising platform for results-driven optimization suggestions, time-saving automated rules and more. Create in seconds, publish in a click and manage weekly in Adzooma. 

Unlimited draft campaigns in every plan 

With every Proposal Builder subscription, you’ll get unlimited draft proposals for free. That means you can add as many prospective clients and campaigns that you want. 

Use it as part of your lead generation, to prospect new clients or even create show existing clients the success they could be having on another PPC channel. Create as many as you want – our plans are based on how many campaigns you want to publish. 

Need something bespoke? Custom plans are available on request. Speak to our team to build your perfect solution. 

Ready to upgrade? 

Just log into your Adzooma account and click ‘Proposal Builder’ from the top navigation bar to choose your plan. 

Or, head to billing in your right hand menu to manage the Proposal Builder and Adzooma Plus plans in one place. 

Adzooma Plus is your new growth partner

Adzooma Plus is more than just an add-on or paid platform. It’s your new growth partner to help take your business to the next level. 

It comes with all the free Adzooma Essentials platform features, PLUS more advanced tools to help you get found online, boost your reputation, convert more visitors into customers, and improve your ad campaigns.

Sound good? Let’s take a deeper look.

Increase your online visibility

The first and fastest step to attracting new customers is immediately boosting your online presence and visibility. This ensures you’re seen everywhere your customers are searching, while you move on to the next steps in your journey. With Adzooma Plus, you’ll get access to the following features:

Listings Management

Publish, update and manage your business listing on 50+ popular platforms including Google, Facebook, Instagram, Bing, and many more. Adzooma scans these platforms and identifies if your business information such as your location, phone number, and website, is correct, missing, or incomplete. 

Correctly published & updated details help verify your location and automatically rank your business higher within search queries resulting in increased visibility, clicks, and traffic, both online and through the door.

Reviews Management

Automatically get all of your reviews from platforms like Google, Tripadvisor and Facebook, in a single dashboard where you can easily respond, compare and monitor, all in seconds. 

Customer reviews help you build trust and credibility, and with the vast majority of consumers now basing their buying decisions on reviews, it’s important to know what others are saying about you, so you can act on it quickly. 

SEO Performance Report

With Adzooma’s SEO Report you can analyze your website in just 60 seconds. You’ll get a fully detailed breakdown of your performance across 4 key areas: your keyword performance, onsite SEO, page speed, and backlinks. 

The SEO Performance Report explains why a score is bad and more importantly, how you can improve it with full, easy-to-understand explanations, so no SEO experience is needed. What’s more, you can add your competitor’s URL to measure your performance against theirs and find opportunities to gain an advantage with our keyword gap analysis.

Save time and optimize your ad performance

With Adzooma Plus get access to the below premium paid ad optimization and automation tools so that you can run professional advertising campaigns in just minutes per day:

Automation templates

Adzooma Automation allows you to create custom rules and alerts to manage your PPC campaigns, it’s a hands-free way of making sure your accounts are always performing at their best. You can choose from over 80 of our pre-made automation templates created by industry experts such as pausing non-converting keywords, setting your minimum click-through rate, or pausing poor-performing ads, to name a few. Or, create a rule from scratch with our intelligent controls and advanced features. 

Clever Campaigns

Build and launch successful Google campaigns without the need to research keywords, write ads, or configure campaign settings. Using just basic business information, Adzooma creates impactful Google search campaigns dynamically by customizing keywords and ad copy to provide highly relevant and personalized campaigns and adverts that your audience will love – and in a fraction of the time it would usually take!

Advanced Optimizations

Maximize your paid ads performance with exclusive bid adjustment and landing page opportunities. 

1. Bid adjustments

Bid adjustment opportunities maximize your budget by increasing or decreasing your bids by a certain percentage depending on conditions such as your customer’s age range, gender or device.  

For example, Calm Waters Spa is running campaigns for a day getaway package. Our system analyzes this campaign and finds that female customers click on the ads and book far more often than men. So, Adzooma might recommend a bid adjustment of 20% on female users. If your current bid for this campaign is £1.00, the bid adjustment would increase this price by 20%, changing the final bid for female customers to £1.20 instead. 

Bid adjustments don’t affect your overall budget. Instead, they prioritize certain users over others, helping to get you more sales and clicks for your budget.

2. Landing Page Opportunities

Getting people to click on your advert is only half of the battle. When they land on your landing page, they still need to take action whether it’s buying a product, booking a call or signing up for a newsletter. Our landing page opportunities are designed to help you increase such conversions by checking for factors such as:

• Page speed: This opportunity fires when your landing page speed load time is low. Slow websites can kill sales, the longer it takes to load, the more customers you’ll lose. 
• Landing page 404: When your site is down, this opportunity will fire. Adzooma checks this frequently and checks the data out too. It tracks when the site was down and how long it was down
• Improve Landing Page Mobile UX: While everything might be working well on desktop computers, your mobile customers might be getting a poor experience. This opportunity will fire in that case. 

Level up your skills

With Adzooma Plus you’ll be able to improve your online marketing skills with complete access to the Adzooma Academy. We’ve handpicked and curated the best courses in the industry, giving you the information to master any area of digital marketing while offering practical, actionable advice that you can turn into success. 

Dedicated account management to help you grow

You’ll also have an account manager for complete support throughout your entire journey. Get support, knowledge, and guidance from a dedicated expert who understands how to use Adzooma to grow your business.

How much does Adzooma Plus cost?

Adzooma Plus costs £69 + VAT per month or £499 per year. That gives you a saving of £329 if you pay annually. 

There are no hidden charges or extras and all new features and improvements will be included in your package. If you change your mind, you can cancel your subscription at any time. 

How do I get Adzooma Plus?

Just log into your Adzooma account and click ‘Upgrade Today’ on your home screen and start using Plus features immediately, or, if you haven’t got an account yet, you can create one here.

We thank you for making Adzooma the platform it is today.

What we had to say

The Microsoft Global Awards “aim to recognise and reward outstanding, creative, and passionate work by search advertising individuals, teams, agencies, channel and technology partners working with Microsoft Advertising.”

After winning the Rising Star of the Year award at the Europe, the Middle East and Africa Microsoft Awards in February against the likes of the fantastic Happy Idiots and Mabo Media, we were put forward to the global award ceremony alongside the winners from the Americas and Asia Pacific.

This saw us line up alongside more of Microsoft’s amazing strategic partners in what must have been a really difficult decision for the judges. We’re massive fans of the work they do, so to win this award while up against great businesses like those makes this achievement even sweeter.

Speaking on the triumph, here’s what some of our staff had to say:

“Over the last year there have been so many different businesses popping up online so the timing of this burgeoning relationship with Microsoft couldn’t have been better for us in helping to serve these businesses in such a meaningful way at such a time of need.”

Puneet Vaghela, Head of Innovation

“One of the key areas today is that digital marketing and online advertising is more important than ever, especially in the current situation. We’ve experienced a global pandemic and it’s become more important for businesses to move online. For a lot of people that’s complicated and challenging as they’re not digital marketers but to succeed their business needs to be online. At Adzooma we make it easier for businesses by working with global partners like Microsoft.”

Robert Wass, Director & Co-Founder

“We’ve got a very good team structure and everyone is very supportive at the company. When we’ve worked with Microsoft they’ve been the same, indeed, it’s almost like they’re an extension of our company in many ways. It’s been a great experience to work alongside them.“

Jaye Bonser, Social Media Executive

“I’ve had the pleasure of working very closely with Microsoft over the past 18 months and it’s been a real pleasure. We’re both very similar in the way we approach things and I think that’s probably one of the reasons why we won this award today. I can’t wait to see what the future holds.”

Thomas Hampson, CTO & Founder

“Microsoft has always been at the forefront of putting customers and clients first and helping people to grow their business. Together with Adzooma, it’s a very similar strategy and I think there is a strong alignment. If anything it re-enforces the decision making process for customers to come and work with Adzooma and Microsoft.”

Warren Jacobs, Director & Partner

“We take these global awards really seriously. Microsoft are obviously a fantastic partner and company to be working with and we really aim as a company to succeed and win for our customers.” 

Dave Sharpe, CEO & Founder

What’s next

It’s great to be recognised by such an esteemed company like Microsoft for what we do. But it’s what comes next that really matters. 

Over the past year since going free, thousands of businesses have transformed their paid advertising campaigns through Adzooma and taken their Microsoft, Google and Facebook ads to new heights.

We’ve seen the freelancer Phillip Bacon increase conversions by 200% for an 1100% ROAS through the platform. We’ve helped Joshua Medina the CEO of an ecommerce business get set up on Microsoft and save a day a week managing his ads. We’ve streamlined agency owner Phil Byrne’s business workflow. And so much more.

Going forward, that commitment won’t change. At Adzooma we are focused on creating a product that will continue to support businesses and the digital marketing community through the toughest of times, and hopefully soon enough, the good times too.

Working alongside you our users is how we’ll make this happen. Your loyalty and support has been crucial in helping us become the platform we are today and without you none of this would be possible. 

It’s your feedback and openness to collaboration that makes Adzooma. You help to guide us on in our journey. You help shape our roadmap. 

And in 2021, we only want to bring that relationship closer together. 

Because together we thrive.

And it’s fair to say we’ve done that. After all, Adzooma is the best free PPC platform on the market, packed with time-saving features, one-click optimisations and the fastest and most intelligent automation system on the market.

This is just the beginning. We’re going to continue to upgrade and innovate our PPC offering and expand our horizons. Today, we’re taking our first step into the wider digital marketing world with the launch of a brand new SEO Performance Report. 

Why SEO? 

Let’s take a step back to basics: 

• PPC: Pay-per-click advertising.
• SEO: Search engine optimization. 

PPC and SEO are different sides of the same marketing coin. Both strategies will get your business noticed on search engines at the right moment. PPC gives an instant, paid-for results, while SEO is the slower, ‘free’ option. 

But PPC and SEO aren’t in competition with each other. They work together, hand-in-hand. 

• If keywords are getting a lot of clicks for your PPC campaigns, it shows what users might engage with the most for your organic strategy. 
• Similarly, if your pages are ranking for particular keywords, you can set up PPC campaigns to capitalize on that success.
• SEO optimised pages help improve your Quality Score, helping your PPC campaigns rank higher.

That’s why we’ve chosen SEO as the first report and marketing feature to be included in the Adzooma platform. It’s a massive step for us and wouldn’t have been possible without our partnership with Hike SEO.

Want to brush up your SEO knowledge? Check out this guide to SEO and how it works here.

The new SEO Performance Report 

Adzooma’s SEO Performance report will analyse your website and identify immediate actions you can take to improve. 

Like our PPC Performance Report, you’ll get an overall score out of 100. The closer to 100 you are, the better optimised your website is. You’ll then get a more detailed breakdown of your performance into 4 key areas. 

1. Keyword performance 

This section will show where your website ranks for selected keywords, as well as other phrases that you might not be aware of. It will tell you information such as: 

• How many keywords you rank #1 for 
• How many of your keywords rank in the Top 3 and Top 10
• The total number of keywords your website ranks for
• An estimate of your monthly traffic
• The top 25 keywords that you rank for

The section is designed to be an overview of where you’re at now. It’s designed to give you an insight on what keywords are resonating with your audience – and site content that you can improve. After all, the higher you rank, the more traffic you’re likely to get.

In addition, this section might also spark some ideas for your PPC campaigns, which you can action and build straight away in Adzooma Management. 

2. Onsite SEO

This is where the SEO Performance Report starts to get into the more technical side of SEO with recommendations to optimise specific pages on your website. Don’t worry though, every suggestion is fully explained with easy changes that you can action straight away. 

This section will check factors such as: 

• Title tags, which summarise to the search engines what the page is about and entice customers to click on your link on the results page. 
• Meta descriptions, which is the copy that search engines use to describe your page in the results. 
• Redirects, which ensure that users land on the right page and don’t see 404 errors if the content has been moved or removed from your website. 
• Noindex tags, which tell search engines to ignore a page and prevents it from appearing in the results. 
• And much more. 

For every recommendation, we’ll tell you exactly why it’s been suggested, what it does and how you can implement the change straight away. You don’t need to know the ins and outs of SEO to achieve results here.

Find more onsite SEO tips in this guide to improving on-page and off-page SEO.

3. Page Speed 

As the name suggests, this section checks the page speed of your website. Slow website’s lower user experience, meaning that search engines will penalise your website and lower your rankings. 

Page speed isn’t just important for SEO though. The longer a page takes to load, the more users you’ll lose. That means less conversions, less sales and less profit. 

This section won’t just test the speed of your website, but also list actions you can take to prevent anything slowing down your website.

4. Backlinks 

Backlinks are the bread and butter of the SEO world. They are links from another website to yours, which act as a vote of confidence in the eyes of search engines. If another high-quality website is linking to yours, search engines see it as a personal recommendation that your website is trustworthy, significantly impacting your rankings. 

In this section, you’ll see: 

• The total number of backlinks your website has
• The number of websites that link to your website
• Your website authority, which is a score out of 10 to measure the quality & quantity of backlinks to your website

You’ll also see a list of some of your backlinks, showing what pages people are linking to. This information is an essential part of forming a backlink strategy. 

Compare your performance to your competitors 

The SEO Performance Report gives you the option to add a competitor’s URL to your report, allowing you to measure your performance against theirs. See areas that you’re doing well, where they might be taking the lead and identity opportunities to improve. 

Our keyword gap analysis is a great competitive feature of the SEO Performance Report. Located in the Keyword Performance section, this will show you: 

• The keywords that you are ranking for, and your competitor’s aren’t. 
• The keywords you both rank for and the relative positions. 
• The keywords your competitors are ranking for, and you aren’t.  

Use it to add keywords into your strategy that you might be missing out on, or start building PPC campaigns based on the keywords that they’re missing out on. 

You might want to also look at our guide for keyword ranking for extra tips and advice. 

How to get your SEO Performance Report

The basic SEO Performance Report is free to access for all Adzooma users. 

Just login to your account and click Reports at the top. Then, click the SEO Performance Report from the list to get started. 

To run the report, you’ll have to enter your own URL (and your competitor’s URL to run a competitors report) and click ‘Run Report’. Your results and recommendations will start loading below.

You can run a maximum of 3 reports per week, which will be shown at the top of the page. If you’re looking for more, you can upgrade this to 100 reports a week as an exclusive Adzooma add-on. Upgrading your SEO Report will also unlock: 

• 100 keywords analysed, instead of 25. 
• Full historical reporting, instead of the past 30 days. 
• The ability to download your report as a PDF, or share to clients in a click.  

All details about this add-on can be found inside the Adzooma platform. For now, try the basic version for free to get a taste of what this report can offer. 

Not an Adzooma user? 

You’ll need to sign up and connect your advertising accounts to access this feature. This is completely free and gives you access to a whole suite of additional reports, intelligent automation rules that run every 30 minutes, one-click optimizations and so much more. 

Create your free account here.

• Advertisers using eCPC achieve 5-10% more conversions while maintaining their cost per acquisition (CPA).
• With eCPC, your average cost per click (CPC) won’t exceed the maximum bid you set.
• Some advertisers have used eCPC with technology provider bid strategies to achieve a +20% conversion rate (CVR) and -20% CPA due to the power of auction-time adjustments.
• eCPC benefits search partner performance by optimizing for high-quality clicks.

However, on the other hand, there are again concerns from the PPC community that this is a further step towards a loss of control over our ad campaigns.

So what does this actually mean?

Introduced in 2016, Microsoft’s Enhanced CPC utilises machine learning to analyse whether a searcher is more or less likely to convert based upon past conversions. 

“Enhanced CPC will help your campaign get more conversions, lower your cost per acquisition, and improve your return on investment in Bing Ads,” said the blog post at the time of announcement.

“With manual CPC bidding, the advertiser is completely in control of the maximum bid they set for a keyword,” says our PPC Manager Sophie Logan. 

“With Enhanced CPC, the platform’s algorithms can make adjustments to a bid when a click is more likely to result in a conversion. The algorithm is based on trends and patterns from your previous campaign performance, such as time of day, day of the week, location and browser type.”

For those that are still using Manual CPC, the migration will begin in March. By April 5th there will be no option of choosing Manual CPC for new campaigns. And by April 30th all campaigns not using Enhanced CPC will be automatically migrated.

“Most advertisers are already using some form of smart bidding, so it should not result in too much of a shake up,” says Sophie. “It does however mean that it is more important than ever to ensure that conversion tracking is set correctly. Without accurate data, the algorithm can not perform effectively.”

Have a read of our Conversion Tracking guide to make sure you’re firing on all cylinders.

In their blog post, Microsoft said they “recommend setting up tests to identify and/or validate your optimal automated bidding setup, which may include but is not limited to Enhanced CPC. For search campaigns, we recommend using Campaign Experiments to validate performance.”

And they’ve also laid out this decision tree to help get you started.

The Community’s Reaction

Whereas we saw the community blow up in reaction to Google phasing out the Broad Match Modifier, reactions have been a bit more tempered regarding this announcement (though, a lot of that is probably down to the fact this is Microsoft and not Google).

But that doesn’t mean we haven’t seen any activity. Here are some reactions and previous tweets on Enhanced CPC:

“Micromanaging your bids isn’t always a great idea, but manual CPC offers smaller or niche advertisers with less volume more control.”

Amalia Fowler, Director of Marketing at Snaptec Marketing. 

“This is a good reminder that I need to be constantly testing bid strategies in Google because we are still manual there,” says

Zack Bedingfield, Acquisition Marketing Manager at Coconstruct

“Again, the majority of advertisers are already using smart bidding in their accounts. So whilst on the surface it may sound like a huge change, the reality is that most advertisers won’t be affected. Those who will feel the impact the most are those who are not regularly monitoring and optimising their accounts, and reviewing the quality of their conversion tracking. It will be interesting to see if Google follows suit, but as it stands there are no plans to remove Manual CPC from Google Ads.”

Sophie Logan, PPC Manager at Adzooma

Being forced into automation isn’t necessarily a good thing, though. I’m currently running an A/B test on bid strategies and my manually run eCPC is outperforming Max Conv, replicating the results for the second time running this. #ppcchat

— Eric Heiken (@EricHeiken) February 4, 2021

What’s your take on Microsoft’s latest move? Head over to our Digital Marketing Facebook group to get involved in the conversation.

By July no new BBM’s can be added and according to reports by the end of 2021 BMM will no longer be served in Google Ads.

If you’re a big BMM user, this update is massive. If you’re not, you’re going to be pretty much unaffected.

So what’s actually happening here?

This is the image that Google use to explain it:

And these are the examples that Google have given us:

Google is selling this change as a good one. The headline of the article to explain the move is titled, “Making it easier to reach the right customers on Search” and in the article they state: 

“To give you more control and better reach, we’re bringing the best of broad match modifier into phrase match. As a result, phrase match will expand to cover additional broad match modifier traffic, while continuing to respect word order when it’s important to the meaning. This makes it easier to reach customers and manage keywords in your account.

“With these improvements, you can reach the searches you want just by using phrase match—without worrying about the searches you don’t want. Let’s say you’re a moving company that wants to reach people interested in moving out of New York City. With the updated phrase match, you can reach people looking to move from NYC to Boston, for example, without showing up for people looking to move from Boston to NYC.”

This is our Head of Paid Media Mark Neale’s take on things:

“Whilst looking to simplify management and save time for advertisers, the changes are actually reorganising where advertisers will be spending more time. More time will be spent trying to acquire search query data that is omitted from the search query report to ensure effective negative keywords are in place.”

But is this actually good news? It’s up for debate and depends who you ask.

Sure it can make it simpler to manage your accounts, but that simplicity comes at a cost.

When Google say they are incorporating BMM into Phrase Match keywords, they’re actually doing something kind of in the middle.

Phrase Match keywords are essentially acting as BMM, so your phrase match terms will show for more terms than what is currently there (these being the previous BMM terms), but now an algorithm will effectively determine the intent for the matching instead of yourself. 

On the surface, this could be great and may save you time. However, BMM gave you a broader reach with control, and without that, you’re now relying on Google’s newly built algorithm to be super effective to safeguard you from unnecessary wasted spend.

But it’s hard to have full confidence in the algorithm: one, because it’s difficult for Google to figure out the nuances of every search in the way a human would and two, because we know Google doesn’t have our best interests at heart. 

This is the fifth big change to the keyword match type in the last seven years, and just like when Google changed the Search Terms Report in September, you once again now have less ability to fully optimise your account.

Sure, as Google says, this makes things easier for you in one respect. But if that comes at the cost of actual money, then I’m not sure this is something you can sell as a good thing.

This may not be as seismic and catastrophic as it could appear on the surface. We’ll see how it settles once it roles out. For a lot of people, this won’t rock the boat all that much.

But not everyone feels the same way.

The Community’s Reaction

The reaction has been mixed, to say the least. There have been some signs of resignation, some anger, a whole lot of exasperation, and a little bit of positivity too.

Here are some of the best, angriest and most considered tweets about it: 

worst change ever, it feels like a nightmare

— Deep Technologies (@deepitcom) February 5, 2021

You are looking live at new match types! pic.twitter.com/vlFNtdyInG

— JOSH B. (@jdb426) February 5, 2021

Sorry @GoogleAds, don’t you mean It’s now easier for Google to take all your money? This is a joke, right?

— Regan McGregor (@reganmcgregorau) February 4, 2021

pic.twitter.com/kgf0oSLWLt

— Josh Yates (@Jates) February 4, 2021

At first I was like, what. Why do you like more confusion?

More then I understood they’re planning to remove BMM, and just consolidate BMM into phrase.

That’s nice. Too much confusion about the two, and they’re basically the same today anyway.

— Andrew Lolk (@AndrewLolk) February 4, 2021

Agree, not surprising. With word order treated the same “when deemed important” I don’t see it making a big impact one way or the other given the already existing overlap between the two.

— Ginny Marvin (@GinnyMarvin) February 4, 2021

It’s a bit frustrating considering all the account builds I’ve done using BMM and exact match haven’t been using phrase match very often for a few years since my BMM and Exact builds almost always outperformed when anytime I included phrase match.

— Anthony ???? (@ToeKnee_C) February 5, 2021

Honestly I’m not convinced this will negatively impact things this much (that’s not an argument for or against the concept of close variants, BTW), since July 2019 basically saw BMM and P Match behave the same way with Close Variants: https://t.co/pAF5cSSoyZ

— Kirk Williams ???? (@PPCKirk) February 4, 2021

Sure, I’m not saying exact match close variants are a mess, just that BMM and P (not your example) are basically the same thing now. ????????‍ I could be wrong, and I don’t know if optimistic is the right word… maybe more… resigned? over it? ????

— Kirk Williams ???? (@PPCKirk) February 4, 2021

I mean, it makes sense as match types have been fundamentally broken since close variants & expansion.

If I were GOOG I would still rather fix match types and the horrific close variant matching.

They had moat that no other platform could compete with and are sucking it dry.

— Greg Finn (@gregfinn) February 4, 2021

W G gets it ‘wrong’ and matches you to irrelevant searches that you cannot see due to G hiding queries, what’s your fallback? With the BMM change last year, BMM was getting pretty broad and people ‘fell back’ to phrase. Now do you just put your money on FB instead of @GoogleAds ?

— Brad Geddes (@bgtheory) February 4, 2021

Not surprising but still outraging. In combination with the restricted search term reports, it really has a negative impact on my ability to fully optimize.

— FozzieBaloo (@BalooFozzie) February 4, 2021

Seems like this has been their roadmap since 2011 or earlier. Ah, those were the days for control-freaks. Nostalgia is powerful, and those days are long-gone.

— Jeremy Morgan ; ????‍ (@porpster) February 4, 2021

With some people reporting less and less visibility of terms anyway recently, this change seems to have come at the perfect time…for Google. #ppcchat

— Azeem (@AzeemDigital) February 4, 2021

So what should you do?

Speaking to Mark Neale again he says:

“My initial thoughts are this could be a tough settling in period. For some advertisers this could be heavily disruptive to their existing account structures. There are glimpses of positivity ahead in that some advertisers are seeing increased performance with pairing broad keywords with smart bidding strategies, so there are instances in which the wider approach works. At the end of 2021 will we still see this as a disruption to the way we work, or will this be a step forward towards better keyword matching? I’m optimistic for better keyword matching.”

Google say they’re making things simpler, are they? I’m not sure. 

If you’re a big BMM user, to mitigate this change, you’re going to have to start drilling down and getting rid of as many irrelevant search terms as you can – the safety net of BMM is no more. 

So it’s going to be a matter of getting your head in the audience data then taking your head and dunking it straight into the negatives. That’s where you’re going to have to live for a while. 

Without really getting into the data and spending time researching, you will see money seep out of a lot of your accounts needlessly (again, just like after the change to the search terms report).

This won’t apply to everyone. Some of you may have strategies out there that benefit from taking a little bit broader approach and not all of you will have been using BMM’s all that much either.

But for those of you who work in a niche where it pays to have an account that’s tightly managed, you’re going to have to reign in the spend on non-exact match types, then cross-reference this with as much data you can find through audience analysis tools and the Search Terms Report. 

Drilling down into this will help you get rid of those irrelevant terms and find those leaks in your boat.

It’s not an easy task, but it’s a necessary one. And definitely doesn’t make things simpler, whatever Google says.

What’s your take on Google’s latest move? Head over to our Digital Marketing Facebook group to get involved in the conversation.

You set a Google, Microsoft or Facebook automation rule. That rule will run every 30 minutes for ultimate control and efficiency of your advertising accounts. 

How 30 minutes rules give pinpoint accuracy 

Effective paid advertising targets your users at the right moment, grabbing their attention and getting them into your funnel. It’s about turning split-second decisions into advantages for your business. Every single click and second of your campaign counts. 

If you’re a high-spend advertiser, checking your accounts every hour doesn’t make sense. A lot can change in an hour, and if an account is performing poorly then you’re wasting spend every single second it goes unchecked. 

For example, let’s say you’ve got a high volume, low conversion rule running where any campaign that is getting a lot of clicks, but not converting is paused. That way, you’re not spending your budget on clicks that aren’t generating any income. 

On a busy day, one campaign is generating an average of 500 clicks an hour at £2.50 each. That’s roughly £30,000 a day – or £1,250 per hour. If this campaign isn’t converting, that money is wasted. The longer it goes undiscovered, the more money you’ll lose. 

That’s why our automation rules can run every 30 minutes. They’re designed to give you greater control and accuracy over your accounts, reducing wasted spend, improving performance and increasing your ROI. 

The world’s fastest free automation platform 

Running a rule every 30 minutes might sound uneventful, but it’s made Adzooma the world’s fastest free automation platform. 

If you’re looking for this feature anywhere else, you’re fresh out of luck. Unless, of course, you’re willing to thousands a month for the privilege. 

We offer it for free, for all your Google, Microsoft and Facebook accounts. Even Google Ads don’t offer you this functionality. 

Setting your 30 minute rules

Ready to apply 30 minute rules? 

Sign in to your Adzooma account and start creating the rule you want. 

If you’ve never created an automation rule before, check out this step-by-step guide here.

Once you hit the frequency step, you just need to select ‘Every 30 minutes’ from the drop-down menu. 

Then, select what days you want it to run. This means that you can have rules that check your account every 30 minutes on your busiest days, but leave them be on your slow days. It’s 100% customisable to your needs.

You can also apply 30 minute rules to our library of templates crafted by PPC experts. This includes rules such as: 

• Zero campaign conversions, which notifies you when campaigns have clicks but no conversions. 
• Low quality score warning, which identifies any keywords with low-quality scores that are impacting your campaigns. 
• High CPM warning, which notifies you when cost per 1,000 impressions goes above your target. 

Once you’ve found the one you want, click create rule to see it in more detail. Then, hit the ‘Customise Rule’ arrow at the bottom to specify where you want the rule to apply to, and select every 30 minutes from the frequency drop-down menu. Once you’re happy, click save.

Don’t want a rule to run this often? No problem. You can set them to run at a specific time, day or even as a one-off. 

Your rules. Your way. Sign up today to set up your first rule. 

Why use automated rules? 

Automation rules are the virtual PPC assistant you always wanted. It’s a way of setting fail-safes for when you can’t be there, custom alarms to know when you need to take action, and to delegate manually little changes that you just don’t have time for. 

With automated rules, you can save hours of manual work while knowing your accounts are fully optimised and protected. 

Adzooma’s automated rules give you all that, and more. It’s an incredibly intelligent feature that you can customise to suit your needs. It’s the fastest free platform on the market, giving you the greatest protection for your accounts. 

And, it’s all yours for free when you create your account.